See how your business measures up!
Communications technology is revolutionizing small business. The trends in management and consumer behavior can seem overwhelming when it comes to choosing how to keep up.
In honor of National Small Business Week, here are some interesting statistics about how small businesses and their customers are interacting online. Are you ahead or behind of these trends?
1. Online Shopping = Smartphone Shopping
Some 80 percent of consumers use smartphones to shop. So If you’re website isn’t designed for mobile functionality, it’s time to update and upgrade. Consumers are using their mobile phones to find goods and services, to research new products and to get more information about businesses just like yours.
2. Optimization Is KeyHalf of online sales are lost because visitors can’t find valuable content. A good website is an optimized website, which is critical in today’s world. Make sure your customers don’t have to click too many times to get to where they need to go and make contacting your business as easy as possible on every page.
3. The Cloud Is Now
More than 90 percent of small businesses are using at least one cloud solution. If you’re not on the cloud, you’re missing out. Cloud services are easy, convenient and secure. It’s the most up-to-date way to communicate with your employees and with your customers.
4. Join The Social Scene
Businesses of all sizes are increasingly using social media, but four out of 10 small businesses spend 6 hours or more per week on sites like Facebook, Linked In or Twitter. One of the best benefits of social media for small businesses is its minimal investment. You can have a strong social media presence for relatively little cost!
5. It’s All About the Apps
Two-thirds of small businesses using mobile apps report saving 150 or more hours each year. Apps are a great way to increase efficiency and bring more business continuity to your life. So research what apps other businesses like yours are using and find those that can help your business save time and money!